Global Insights, Local Impact: The Basalam Startup Story

The IUS FBA International Marketing course, taught by Assistant Professor Dr. Hamza Smajić, is organizing a lecture "Global Insights, Local Impact: The Basalam Startup Story" featuring a practical example from the field.

Mr. Majid Hejazi will share his firsthand experience with the operations of the Basalam startup and how it has achieved success over the past years by understanding its customers. He will also discuss how the company designed its products and marketing strategies for local customers in Iran.